A headstart in life for tassie kids THROUGH the gift of READING.

22%

is the number of Australian children starting school developmentally vulnerable.

36%

of parents of children aged 0-2 think that it is too young to read. We need to change that thinking.

2 hours

average daily screen time for 4-5 year olds is linked to slower learning and less home reading.

Rosie’s Reading Tasmania, in partnership with United Way Australia and local sponsors, promotes early childhood literacy by providing free, high-quality and age-aligned books every month to children from birth to age five as part of Dolly Parton’s Imagination Library.

Low literacy levels impact more than the ability to read books.
It impacts school life, health, mental wellbeing, job prospects and how much someone can participate in society.

For employers and the state economy, this also has major issues for future workforce and productivity.

It’s a multi-generational issue and the longer we leave it, the more ingrained it becomes.

Rosie’s Reading is committed to encouraging parents to open books with their children and give every child a fair start when they arrive to school with a love of reading.


Giving Tassie kids a headstart in life now can change the course of their lives and the future of our state.

More suburbs coming soon as more sponsors come on board.

Areas currently being planned pending enough sponsorships are Newnham, Mowbray, Invermay, Waverley, Summerhill, West Tamar LGA, and Kingborough LGA.

If you operate businesses in these areas we would love to hear from you.

WHY IMAGINATION LIBRARY?

“It’s the plasticity of the brain that you are building through reading to the child early. What I see are children who are creative and clever and capable, but haven’t been read to before school, and then you start teaching them in kindergarten and year 1 they don’t get it because they haven’t had the opportunity of being read to. So many kids in the class don’t have any phonological awareness and the Imagination Library unlocks the treasure box of the code to English and provides a level playing field.”

— Emily Press, Hillvue Primary School Early Childhood Educator

"This program will change lives, and those lives will change communities."

- Leanne McLean, Former Commissioner for Children and Young People and Director of Peter Underwood Centre for Educational Attainment

“Each time a book arrives I’m reminded that my community cares about my child, and that the investment of reading daily will result in higher chances of success in his future”

- Imagination Library Parent

When it comes to the Imagination Library, the biggest winner is that the children are coming to us (school) with book knowledge; the text is powerful (the language around the text) and the language development hasn’t happened if they are not being read to. The oral language development they can see in the book is helping their cognitive development as we discuss the book.”

- Lynette Grimes, School Instructional Leader

"The greatest indicator of potential future success for children is actually vocabulary. When they get to hear books, listen to books and be introduced to this expansive vocabulary that they can advocate for themselves when they’re older, they can go into future studies and they love reading. That is what this program (Rosie’s Reading & Imagination Library) is going to do, and it’s why we need to back this."

- Jess Teesdale MP, Federal Member for Bass

“Our legal system needs to deal constantly with people who may have found themselves in trouble with the law. In so many cases where crime is involved, we hear of people who have not had a good start in life. Many may have struggled with learning that can be linked to poor literacy. Poor literacy leads to poor educational outcomes which leads to poor employment outcomes and that in turn leads to poor socio-economic outcomes in our communities. If we can help children, in their formative years, to read and learn in order to succeed, we are able to change the trajectory of a child's future to becoming a valuable contributor to society.”

- Brett McGrath, President,
Law Society of NSW

"We know that the ability to read opens doors and offers them so many opportunities and imagine what life could be like."

- Jo Palmer MLC, Tasmanian Minister for Education, Children and Youth

"Program likes this are so important for children because they’re so important for everyone. As we heard tonight, if you can develop these early literacy skills in children you can literally change the outcomes of their lives. We want to see every child in Tasmania have that opportunity. Rosie would be so proud to see this initiative coming to life. "

- Bridget Archer MP, Tasmanian Minister for Health, Mental Health and Wellbeing and Minister for Aboriginal Affairs

LATEST UPDATES

YOUR QUESTIONS ANSWERED

  • There’s more to this program than just the reading. Giving a child pride of ownership, offering a child the chance to get excited each month when that gift arrives allowing them to build a relationship with books being an exciting gift. In addition, research also shows that recall is better when we read on a physical page.

  • Each year, an independent local Australian committee selects a special booklist of age-appropriate and culturally diverse books. This committee is aware of the importance of localising the books, so the booklist is Australian, with many well-known Australian titles, including indigenous titles, that have Australian English spelling. i.e., Color is Colour, and Mom is Mum.

  • Yes. Cities like Tamworth in NSW have just finished 5 years of the program which means kids who were enrolled from the start are now entering school. Teachers have found they’ve had to adjust the curriculum as the children already have strong literacy foundations and are ready to continue learning.

  • Yes. The program in Australia is run by United Way Australia. The books are selected here from Australian printers and publishers (other then select UK and US books), tip sheets are created and printed in Australia and the packages are distributed and delivered by Australia Post. The $9 per month covers all of that. The Dollywood Foundation provide the book ordering system and their support but funds do not go to the US.

  • We’re working with partners right now to get our local systems in place. But in short, when a baby is born they will be offered the chance to register their child and will receive their first book. That registration will come through to Rosie’s Reading and our volunteers will update that record and put the order through to Dolly Parton’s Imagination Library. A month later the first book will arrive and continue every month until the child is 5. Each book comes with a tip sheet created by specialists to help the parent or carer get the maximum benefit from using the book with their child.’

  • Yes. We will be working with local partners including schools and libraries to offer support for parents who may have literacy challenges. This way we can also help parents who may have low reading ability.

  • It’s often thought that a lack of reading only happens in poorer households but that’s not always true. A lack of reading happens for all sorts of reasons. Sometimes parents think they’re too busy, sometimes they just forget, some think it’s the school’s job to teach a kid to read. We’ll tackle all of those challenges and treat every kid and family equally.

  • The program is free to families and caregivers. Rosie’s Reading is working with community, government and business partners to raise the funds to keep this program running that is delivered in Australia by United Way. The cost for us to deliver the books is under $9 per month per child which is a small investment in the future of our state.

  • Currently there are around 28,000 children aged 0-5 in Tasmania. It costs $9 per child per month to deliver these awesome books to each home. That means that in 5 years when the program is full, we’ll need to raise just over $3 million per year. We will be measuring results, and hope that by that time, government and business will continue to chip in to keep the program running, after all, literacy is proven to save the government money. As Dolly would say “You’ve just got to try.”

  • Not yet, but we’re working on it. We can still offer a receipt through our platform, but our DGR (Direct Gift Recipient) status from the ATO is in process now.

  • Rosie Mostogl was Rick’s Mum (the President of Rosie’s Reading Inc). She didn’t have great literacy skills after a pretty bumpy childhood, but becoming a parent proved to be a catalyst for her to polish her reading, and books were a very important part of the household. Rosie passed away in 2022 and this charity has been set up to give a warm hug to all of Tassie’s Kids from Rosie through the gift of reading.

MAKE A DONATION FROM JUST $9.

Our friends at United Way Australia provide us a fee free, tax deductible donation portal that
allows every cent of every dollar to go toward book deliveries.